An upcoming event called the Peacemaker Summit, organized by The Holy Rebellion, is being promoted as a gathering for faithful LDS creators. The organizing vision for this event is explicitly about displacing critics of the faith by flooding social media platforms with coordinated, high-volume pro-Mormon content.
That goal deserves scrutiny.
The Stated Aim: Outnumber the Critics
Travis and Christian from The Holy Rebellion have been clear about their motivation. They believe critics of The Church of Jesus Christ of Latter-day Saints dominate online spaces and that faithful voices need to overwhelm that presence. The solution being proposed is not debate or rebuttal, but to create enough volume to hide criticisms from search results.
...our goal is 1 billion views per month collectively as Latter Day Saint creators. Imagine a world where when you search Mormon or LDS or Joseph Smith across any platform, what you would see is dozens of people proclaiming their faith and their witness towards them, rather than dozens of detractors...we see and hope for a future where we flip the script and we can control in large part that algorithm online.
-Travis, from The Holy Rebellion
That’s not engagement. It's attempted censorship. Instead of answering criticism, the strategy is to make it harder to encounter at all... and top LDS content creators seem to be fully on board.
The Summit as Mobilization
The Peacemaker Summit is being presented as a creator-focused event, but the underlying purpose is mobilization. Attendees are being recruited into a coordinated effort with a clear narrative objective. Produce content. Be consistent. Hide the critics.
Why This Matters Now
The Peacemaker Summit hasn’t happened yet. That’s precisely why this deserves attention now, not later. These creators need to be called-out on this morally questionable goal.
Once large-scale saturation campaigns are normalized and praised as “balance” or “peace,” they become harder to challenge. The information environment shifts, and people lose access to the full range of perspectives without realizing it.
This isn’t about silencing faith. It’s about whether a faith community should organize around obscuring criticism instead of addressing it. There’s a moral difference between sharing what you believe and intentionally crowding out what others say.
Don't forget when they initially included a $500 package for a "VIP evening devotional" that none of the other keynote speakers knew about!
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