The Peacemaker Summit and an Attempt to Silence Mormonism's Critics

 An upcoming event called the Peacemaker Summit, organized by The Holy Rebellion, is being promoted as a gathering for faithful LDS creators. The organizing vision for this event is explicitly about displacing critics of the faith by flooding social media platforms with coordinated, high-volume pro-Mormon content.

That goal deserves scrutiny.

My initial reaction to the original video

The Stated Aim: Outnumber the Critics

Travis Lish and Christian Williams from The Holy Rebellion have been clear about their motivation. They believe critics of The Church of Jesus Christ of Latter-day Saints dominate online spaces and that faithful voices need to overwhelm that presence. The solution being proposed is to create enough volume to hide criticisms from search results. 

...our goal is 1 billion views per month  collectively as Latter Day Saint creators. Imagine a world where when you search Mormon or LDS or Joseph Smith across any platform, what you would see is dozens of people proclaiming their faith and their witness towards them, rather than dozens of detractors...we see and hope for a future where we flip the script and we can control in large part that algorithm online.

 -Travis, from The Holy Rebellion

That’s not engagement. It's attempted censorship. Instead of answering criticism, the strategy is to make it harder to encounter at all... and top LDS content creators seem to be fully on board. This includes Maddy Packer, Jasmin Rappleye, David Snell, Lauren Yarro and 12+ other creators

The Summit as Mobilization

The Peacemaker Summit is being presented as a creator-focused event, but the underlying purpose is  mobilization. Attendees are being recruited into a coordinated effort with a clear narrative objective. Produce content. Be consistent. Hide the critics.

Source

Why This Matters Now

The Peacemaker Summit hasn’t happened yet. That’s precisely why this deserves attention now, not later. These creators need to be called-out on this morally questionable  goal. 

Once large-scale saturation campaigns are normalized and praised as “balance” or “peace,” they become harder to challenge. The information environment shifts, and people lose access to the full range of perspectives without realizing it.

This isn’t about silencing faith. It’s about whether a faith community should organize around obscuring criticism instead of addressing it. There’s a moral difference between sharing what you believe and intentionally crowding out what others say.