The Church of Jesus Christ of Latter-day Saints announced fourteen new members of the Young Men General Advisory Council , a group that aids the Young Men General Presidency in council and leadership of boys ages twelve to eighteen. The announcement has cause quite an online stir in Mormon spaces as several of these men already have established online followings. Religious youth retention is slipping and institutional messaging struggles to compete with platforms where teens spend most of their time. Youth these days have a tendency to put a lot of trust in creators, sometimes even more than official statements. By calling men with YouTube channels, filmmaking schools, and large digital classrooms, the Church gains access to people who already know how to package a message and keep an audience engaged. These are essential skillsets for any organization to have in our online world. Who the New Council Members Are Derral E. Eves helped build The Chosen and spent years sha...
The request for Mormon Stories to rebrand has spread quickly through Mormon spaces. Followers learned that the LDS Church had reached out with claims that the podcast was infringing on the “Mormon” trademark. The demand leaned on the legal idea that the Church owns the word. The request was shared on social media by @mormstories, but those posts seem to have been removed. Fortunately, copies of the email were shared on reddit. But there is a significant detail sitting behind this entire dispute. The Church will have to renew the "Mormon" trademark in the 2026 to 2027 window. Source: USPTO database When that time comes, they must prove that they still use the word “Mormon” in active commerce. USPTO rules are clear on this point. A trademark only survives if the owner can show that it is still printed on actual goods or services that are still being sold or distributed. The official guidelines spell it out at uspto.gov under “ Keeping your registration alive .” He...